cc: t.osborn@uea.ac.uk,d.maraun@uea.ac.uk,cru@uea.ac.uk
date: Fri Mar  7 09:14:23 2008
from: Keith Briffa <k.briffa@uea.ac.uk>
subject: Re: Fwd: Earth Day Challenge & UK Climatic Research Unit
to: Clare Goodess <C.Goodess@uea.ac.uk>, Phil Jones <p.jones@uea.ac.uk>,m.salmon@uea.ac.uk

   Clare et al
   do not know anything much about this - but let us chat at the Board briefly. I certainly
   will not get involved in anything
   Keith
   At 19:19 06/03/2008, Clare Goodess wrote:

     Phil
     Norwich is planning to take part in Earth Hour 2008 - linking up with Cred -
     [1]http://www.eveningnews24.co.uk/content/News/story.aspx?brand=ENOnline&category=News&t
     Brand=enonline&tCategory=news&itemid=NOED01%20Mar%202008%2010%3A25%3A30%3A927 .
     So if we are going to promote anything (which I personally would be in favour of) -
     should probably be the Norwich/Cred initiative. Particularly as  EarthLab seems to think
     we are in the US! The day itself is a saturday - 29 March.
     Is this something for Board to discuss on Tuesday?
     We need to remember that Mike is away until after Easter now.
     Clare
     At 08:05 06/03/2008, Phil Jones wrote:

      Is this worth doing?
      Phil

     Date: Tue, 04 Mar 2008 13:13:45 -0700
     From: Anna Rising <annar@earthlab.com>
     Subject: Earth Day Challenge & UK Climatic Research Unit
     To: p.jones@uea.ac.uk
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     EARTH DAY (MONTH) CHALLENGE!

     Phil Jones
     UK Climatic Research Unit

     Hello Phil,

     I am writing to introduce you to EarthLab ( [2]www.earthlab.com) and ask that you join
     us. We are offering our carbon footprint calculator for use on the UK Climatic Research
     Units website (at no charge) in conjunction with a national awareness push we will be
     doing this coming Earth Day Month (April).

     This April, EarthLab is calling on organizations such as yours throughout the United
     States to join in raising awareness about climate change by encouraging their world to
     take the EarthLab Earth Day Challenge and to lower their scores by 15% in 2008. Our goal
     is to have 1,000,000 people take the EarthLab Carbon Calculator test in the month of
     April!

     Participating partners to date include: National Geographic; Office Max; Alliance for
     Climate Protection; Live Earth, SOS; TheDailyGreen.com; Accenture; Chefs Mario Batali
     and Rachel Ray; Dell and eSurance. Were adding partners every week! All participating
     partners will be featured in the official EarthLab press release on the Challenge, as
     well as on Earthlab.com, with links back to the participating partner.

     The EarthLab Foundation first came to prominence during the worldwide Live Earth
     concerts this past July that featured our carbon calculator. Now, seven months later,
     our turn-key, web-based carbon calculator has become the most widely used calculator
     available. Its the first to allow individuals to save their results upon completion,
     then come back, make pledges, and track their reductions over time.  To date, over 1.7M
     people have taken the test. Endorsements and partnerships include Al Gore's Alliance for
     Climate Protection; Live Earth/SOS; Leo DiCaprio's 11th Hour film; 2007 Emmy Awards;
     TheDailyGreen.com; Dell and eSurance.

     See our Live Earth Calculator : [3]www.earthlab.com/liveearth

     Will you join us? Linking to our website is a very easy process. Just email me and we
     can send you the instructions.

     Best regards,

     Anna Rising
     Executive Director
     EarthLab Foundation
     425 -284-4265 x 108
     annar@earthlab.com
     [4]www.earthlab.com

     Whats your impact?

     Prof. Phil Jones
     Climatic Research Unit        Telephone +44 (0) 1603 592090
     School of Environmental Sciences    Fax +44 (0) 1603 507784
     University of East Anglia
     Norwich                          Email    p.jones@uea.ac.uk
     NR4 7TJ
     UK
     ----------------------------------------------------------------------------


     Dr Clare Goodess
     Climatic Research Unit
     School of Environmental Sciences
     University of East Anglia
     Norwich
     NR4 7TJ
     UK
     Tel: +44 -1603 592875
     Fax: +44 -1603 507784
     Web: [5]http://www.cru.uea.ac.uk/
              [6]http://www.cru.uea.ac.uk/~clareg/clare.htm

